Khalifa is open about his use of cannabis, and he has claimed in many interviews that he spends $10,000 a month on cannabis, and also smokes daily.
As of early 2014, Khalifa no longer pays for cannabis and is sponsored by The Cookie Company, a medical marijuana dispenser which sells his “Khalifa Kush” (KK) strain, which he partnered with RiverRock Cannabis to create.
Also, in 2016 Khalifa was featured in a cooking show with Martha Stewart and Snoop Dogg where weed was the main ingredient.
Broadus has been an active entrepreneur, investor and advocate in the Cannabis Space.
April 2015, Broadus invests in Eaze, a California-based weed delivery startup.
October 2015, Broadus launches his new digital media business, Merry Jane. “A crossroads of pot culture, business, politics, health.”
November 2015, Broadus announced his new brand of cannabis products Leafs By Snoop. The line of branded products includes marijuana flowers, concentrates and edibles. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer”, Snoop Dogg said. “LBS is blazing a trail for the industry.” In such a way, Broadus became the first major celebrity to brand and market a line of legal marijuana products